In August 2024, District of Columbia U.S. District Court Judge Amit Mehta ruled that Google held a monopoly in online search and text advertising in violation of Section 2 of the Sherman Antitrust Act. Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market. The lawsuit alleged that Google engaged in anticompetitive behavior by paying Apple between $8 billion and $12 billion to be the default search engine on iPhones. Department of Justice filed an antitrust lawsuit against Google on October 20, 2020, asserting that it has illegally maintained its monopoly position in web search and search advertising.

• Google generated $50 billion in annual revenue for the first time in 2012, generating $38 billion the previous year.
• The investigation claimed Google used its market power to prevent rivals from competing fairly, affecting billions spent on digital ads.
• In September 2020, Google announced it had retroactively offset all of its carbon emissions since the company’s foundation in 1998.
• Google CEO Sundar Pichai accused Damore of violating company policy by “advancing harmful gender stereotypes in our workplace”, and he was fired on the same day.
• On January 26, 2014, Google announced it had agreed to acquire DeepMind Technologies, a privately held AI company from London.
• On October 8, 2024, The U.S. government suggested it could request Google to divest parts of its business, such as the Chrome browser and Android, due to its alleged monopoly in online search.

Gender discrimination lawsuit

Both firms were initially hesitant about investing jointly in Google, as each wanted to retain a larger percentage of control over the company to themselves. Page and Brin initially approached David Cheriton for advice because he had a nearby office in Stanford, and they knew he had startup experience, having recently sold the company he co-founded, Granite Systems, to Cisco for $220 million. This initial investment served as a motivation to incorporate the company to be able to use the funds. Héctor García-Molina and Jeffrey Ullman were also cited as contributors to the project. Google's other ventures outside of internet services and consumer electronics include quantum computing (Willow), self-driving cars (Waymo), and transformer models (Google DeepMind).

United States

This led to the filing of an antitrust lawsuit in October 2020, on the grounds the company had abused a monopoly position in the search and search advertising markets. In September 2024, Competition and Markets Authority (CMA) provisionally found that Google engaged in anti-competitive practices in the online advertising technology market, potentially harming thousands of UK publishers and advertisers. The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. In addition to its own algorithms for understanding search requests, Google uses technology from its acquisition of DoubleClick, to project user interest and target advertising to the search context and the user history. The lawsuit claims Google collected data from users who had specifically opted out of tracking.

Contents

• On May 1, 2023, Google placed an ad against the Brazilian Congressional Bill No. 2630, an anti-disinformation law that was about to be approved, on its search homepage in Brazil, calling on its users to ask congressional representatives to oppose the legislation.
• Another suit was brought against Google in 2023 for illegally monopolizing the advertising technology market.
• Page and Brin would also use their friend Susan Wojcicki’s garage as their office when the search engine was set up in 1998.
• Most employees were also working from home due to the COVID-19 pandemic and the success of it even led to Google announcing that they would be permanently converting some of their jobs to work from home
• In March 2007, in partnership with the Mathematical Sciences Research Institute (MSRI), Google hosted the first Julia Robinson Mathematics Festival at its headquarters in Mountain View.
• Shares were sold in an online auction format using a system built by Morgan Stanley and Credit Suisse, underwriters for the deal.

In February 2010, the Federal Energy Regulatory Commission granted Google an authorization to buy and sell energy at market rates. The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees. In November 2013, Google announced plans for a new London headquarter, a 1 million square foot office able to accommodate 4,500 employees. Called Google Hudson Square, the new campus is projected to more than double the number of Google employees working in New York City.
Google announced the launch of a new company, called Calico, on September 19, 2013, to be led by Apple Inc. chairman Arthur Levinson. Schmidt was not initially enthusiastic about joining Google either, as the company's full potential had not yet been widely recognized at the time, and as he was occupied with his responsibilities at Novell where he was CEO. In March 1999, the company moved its offices to Palo Alto, California, which is home to several prominent Silicon Valley technology start-ups. After some additional small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins and Sequoia Capital. Eventually, they changed the name to Google; the name of the search engine was a misspelling of the word googol, a very large number written (1 followed by 100 zeros), picked to signify that the search engine was intended to provide large quantities of information. Page and Brin originally nicknamed the new search engine "BackRub" because the system checked backlinks to estimate the importance of a site.

Gemini 3: Our most intelligent model brings any idea to life

Also in February 2022, Google announced a $100 million fund to expand skills training and job placement for low-income Americans, in conjunction with non-profits Year Up, Social Finance, and Merit America. The company also decided to transform its office in Warsaw into a help center for refugees. Responding to the humanitarian crisis after the 2022 Russian invasion of Ukraine, Google announced a $15 million donation to support Ukrainian citizens.
Under the terms of the settlement Google agreed to destroy billions of data records to settle a lawsuit claiming it secretly tracked the internet use of people who thought they were browsing privately. The judgment claimed Google had failed to sufficiently inform users of its methods for collecting data to personalize advertising. On October 8, 2018, a class action lawsuit was filed against Google and Alphabet due to "non-public" Google+ account data being exposed as a result of a bug that allowed app developers to gain access to the private information of users. It was ruled in 2025 by the Justice Department alongside 17 other states that Google operates a monopoly in online advertising technology.

Data loss

This AI hub is projected to contribute up to $71 billion to Saudi Arabia's economy by advancing AI-driven solutions tailored to the region's specific needs and training local talent. In November 2024, Google announced the establishment of a casina casino registration new AI hub in Saudi Arabia, aiming to support the Kingdom's economic growth and technological development as part of its Vision 2030 initiative. The EU Court of Justice found that Google's treatment of rival shopping searches, which the court referred to as "discriminatory", was in violation of the Digital Markets Act. In September 2024, the Court of Justice of the European Union (EU), based in Luxembourg, also found that Google held an illegal monopoly, in this case with regards to its shopping search, and could not avoid paying a €2.4 billion fine.

In August 2023, Google became the first major tech company to join the OpenWallet Foundation, launched earlier in the year, whose goal was creating open-source software for interoperable digital wallets. In April 2015, Google announced Project Fi, a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet signal. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division. Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people".